品牌是与集团发展历程一同成长的女装品牌，具有极高的知名度和辨识度，早在创立初始即吸引一众具有相同生活理念的簇拥者。随着对产品本身不断探索与坚持，时至今日“JNBY”已发展成为目前国内最具代表性的女装品牌，所传达的“Just Naturally Be Yourself”的品牌哲学也已深植人心。品牌坚持将“现代、活力、意趣、坦然”并存的设计理念植入产品，专于材质的研发与工艺提升，将设计的情感通过穿着体验还原，向独特别致、细腻敏感、浪漫与优雅并存的都市女性传递文化中的趣味和新奇，感受平凡生活中的惊喜和诗意。这也是品牌一直充满能量与活力的秘诀。
JNBY is a women's clothing brand that has grew together with the development of the Group, possessed of an eminent reputation and high recognition, and having attracted since its inception an entourage of followers with the same ideas about life. Embracing the persistent exploration of and persistence as to our products, JNBY has become the most representative women's clothing brand in China today with the philosophy it conveys of “Just Naturally Be Yourself” deeply rooted in the hearts of its customers. Our brand perseveres to combine design philosophy “Modern, Vigorous, Charming, Serene” together as well as to focus on research and improving materials, aiming to revive the sentiment of our designs through the experience of wearing them. We convey the delight and novelty of culture to urban women who are unique, delicate, sensitive, romantic and elegant, helping them feel the surprises and poetry in everyday life, which is also the secret to keeping our brand energetic and full of potential.