创立于1999年的“JNBY”，是与集团发展历程一同成长的女装品牌，具有极高的知名度和认可度， 早在创立初始即吸引一众具有相同生活理念的簇拥者。随着对产品本身不断探索与坚持，时至今日“JNBY”已发展成为目前国内最具代表性的女装品牌，所传达的“Just Naturally Be Yourself”的生活口号也已深植人心。品牌坚持将“现代、活力、意趣、坦然”并存的美学植入产品，专于材质的研发与工艺提升，将设计的情感通过穿着体验还原，向独立自我、善于求新、中性浪漫、优雅并存的女性传递文化中的趣味和新奇，感受平凡生活中的惊喜和诗意。这也是品牌一直充满能量与活力的秘诀。
Founded in 1999, JNBY is a women’s clothing brand which has grown up with the whole company with high popularity and recognition, attracting a group of supporters with the same life concept at the very beginning. Along with constant exploration and insistence of our products, JNBY, nowadays, has developed into the most representative women’s clothing brand in China with its slogan “Just Naturally Be Yourself” deeply rooted in customers’ heart. Our brand persists in combining aesthetic elements like “fashion, energy, interest, frankness” together as well as focus on research and improvement of materials, involving designers’ feeling with dress experience. We convey curiosity and interest of culture to those independent, romantic and elegant young women, making them feel the marvelousness and poetry of normal life, which is the secret of our success in brand’s keeping energetic and vigorous.